23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
21 Sep 2010
Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta.
The Gorillaz online club room allows fans get information about the contributors to the Plastic Beach album and to access ...
09 Mar 2010
Microsoft's search engine 'Bing' is lunching its first TV campaign in the UK.
08 Jun 2009
Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a
24 May 2012
| by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...
.
Building on the restructure
The merger last July of Microsoft UK's consumer and online divisions ...
left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
22 May 2012
| by Sarah Shearman
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign
10 May 2012
| by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ...
and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ...
as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook.
Page ...
04 May 2012
| by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ...
opportunities.
Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
01 May 2012
| by Sarah Shearman
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8.
Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...
25 Apr 2012
| by Sarah Shearman
Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple...The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content such as photos, videos and PDFs, in the cloud, with the first five 5GB (gigabytes) of storage for free.
Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will compete ...