Promo Review - Doritos iD3 promotion
27 Jul 2009 | by John Baker
to achieve but if it happens it would put this campaign in the leagues of RBK's Whodonit and Microsoft ...
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Bing launches travel promotion with Thomas Cook
03 Nov 2009 | by James Quilter
LONDON - Microsoft has launched an online competition with Thomas Cook to support its search engine...holiday. Online marketing support will cover Microsoft sites including MSN Travel and MSN ... results for queries about destinations and travel. Speaking about the campaign Microsoft travel category development manager Caroline Mastoras said: "This partnership is a great afternoon example of Microsoft ...
The Sun and NOTW plan to launch cashback scheme
25 Nov 2008 | by James Quilter
the ultimate seal of approval when Microsoft founder Bill Gates launched the Microsoft Live Search Cashback ...
Loyalty and motivation - The web of loyalty
02 Sep 2008
-off purchasers into loyal, repeat buyers. Even Bill Gates is buying into the business model. Microsoft's non ... the Microsoft Live Search Cashback programme. The scheme, which is currently exclusive to the US, but could ... they understand their customers' needs. RAISING STANDARDS: THE ONLINE LOYALTY ASSOCIATION Microsoft's entry ...
Kellogg's launches NY competition as part of Kelly Holmes campaign
01 Aug 2008 | by James Quilter
The competition is titled Kellogg s Wake Up and Work Out Challenge and offers consumers to win one of five family trips to New York. No purchase is necessary. To enter consumers must complete a series of multiple-choice brainteasers. As part of this, Kellogg s has signed a deal with Microsoft Live Search so ...
Live Issue: Beware of Chinese whispers
04 Jun 2008 | by Patrick Dye
itself Dream for Darfur, which has rated key Olympic sponsors such as Coca-Cola, Samsung, Microsoft, Visa ...
Licensing: Playing into consumers' hands
07 Feb 2008 | by Stuart Derrick
When Microsoft released its Xbox 360 game Halo 3 last September, interactive entertainment vice-president Peter Moore described it with characteristic modesty as the biggest entertainment event of the year . With blockbuster movie franchises such as Spiderman, Shrek and Harry Potter producing their latest offerings ...
In the Hot Seat - Chris Reed
02 Jan 2008
, Lovefilm.com, the Evening Standard, Discovery Channel, Mills and Boon and Microsoft. We charge project ...
Digital: Does SP's future lie with digital?
20 Nov 2007 | by James Quilter
, which counts Audi, Microsoft, Asda, Canon, British Airways and Aviva among it clients. When they fully ...
Cover Story: 'Dream team' bank on play push
03 May 2007 | by Gemma O'Reilly
Microsoft and Sony. It s a massive time for computer games. Three new generations of hardware have been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
