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Microsoft's £2m account

Microsoft is putting its EMEA consumer account out to pitch, whetting agency appetites...flurry of repitching activity from Microsoft. The pitches are understood to have been driven by head ... PR partner,' said Ngaire Moyes, Microsoft's EMEA PR director. ...

Campaigns: Second opinion

Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ... Microsoft's recruitment costs, but has it salvaged the image that consumers have of the company ...

CORPORATE CASE STUDY: PR leads Nvidia's quest to become a household name

nice quarterly profit spike, thanks to increased shipments of Microsoft's Xbox, for which Nvidia ... with the latest version of its OS, and what Microsoft wants to do with the next generation of Windows. Graphics ...

Bluetooth takes on Porter Novelli for global PR task

, Intel, Microsoft, Motorola, Nokia, and Toshiba are among the SIG's 2,000 members. "There's not a lot ...

INTERNATIONAL: Vodafone hires Romero for Madrid position

and experience for the job.' Romero formerly worked for eight years as head of Microsoft Spain's communications ...

Weaver stresses focus as she assumes the top comms role at AT&T

." Previous to her time at AT T, Weaver worked within the IR departments of Microsoft and MCI Communications ...

2002 GLOBAL RANKINGS: Africa Middle East - Despite the ravages of disease and war in the Middle East and Africa, Adam Hill finds there are some PR hot spots, with telecoms and healthcare among them

works with larger clients such as Microsoft Israel and Nokia Networks, though cuts in advertising ...

2002 GLOBAL RANKINGS: Europe - Europe was quiet on the PR acquisitions front last year, and financial firms struggled with dry markets, but Adam Hill finds that the French are boosting PR budgets and fees are fast rising

curve for the market. Even in a country of 4.5 million people, global brands such as Nike, Microsoft ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls ... by surprise (David Teather, FT.com, 23/8). Microsoft's MSN spotted the opportunity, however ... the popularity of SMS with millions of Hotmail users, MSN hoped not only to enhance Microsoft's strategy ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls ... by surprise (David Teather, FT.com, 23/8). Microsoft's MSN spotted the opportunity, however ... the popularity of SMS with millions of Hotmail users, MSN hoped not only to enhance Microsoft's strategy ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.