ARGs hit mainstream with 'Cloverfield'
30 Jul 2007 | by Randi Schmeltzer
on behalf of Steven Spielberg s A.I. , and Microsoft s 2004 I Love Bees campaign for video-game Halo 2 ...
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NGTV has fun with marketing strategy
22 Oct 2007 | by Randi Schmelzer
incorporates product integration into its programming mix. This summer, it teamed with Microsoft XBox for Game ...
In most cases, the key to a product launch is no secret
12 Jul 2007 | by Keith O'Brien
for the crowd. It fared poorly. Microsoft s Vista, while in developer beta, also suffered scars of criticism ...
Sci Fi applies beta test to series to enhance viewer involvement
03 May 2007 | by Irene Chang
test of products is much more common in the tech industry, where companies like Microsoft invite ... , which have been viewed more than 6.5 million times. 2. The kickoff launch of Microsoft Vista in January ...
Weisman authors new plan for enjoying books
06 Nov 2006 | by Keith O'Brien
that took place on Microsoft's Windows Messenger Live platform. The latest 42 initiative is the multi ... presidential debate held on campus - "getting Microsoft an hour of screen time," as Weisman points out. "In ... -2002 Microsoft Entertainment Division , creative director 1987-1999 Virtual World Entertainment ...
Distinct marketing defines console battle
17 Oct 2006 | by Michael Bush
- the Sony PlayStation 3 and Nintendo Wii - unlike last year when Microsoft's new Xbox 360 console debuted ... Nintendo has done a good job of focusing on the nontraditional and non-hardcore gamers. "Sony and Microsoft ... marketing." Nintendo, which currently sits in third place behind Sony and Microsoft in number of units ...
Starz's effort at CES show jump-starts Vongo launch
16 Aug 2006 | by Erica Iacono
of the movie download business, issued a brief in favor of Microsoft's partnership with Vongo. Future ...
Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
Microsoft Windows 2000 launch Oprah's Book Club Prunes become "dried plums" Barbie & Ken ...
A&E builds new image through buzz
10 Aug 2006 | by Erica Iacono
-media" room with such gadgets as a Sony PSP, Slingbox, video iPod, TiVo to go, Microsoft Xbox 360, and Argos ...
What goes online
04 Aug 2006 | by Keith O'Brien
), it is not the only way. Robert Scoble, former Microsoft employee and current PodTech.net executive and Shel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
