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GM reputation bolstered by media outreach, per Delahaye index

better in the long run than bunkering down. Microsoft s reputation was highest on the index in the first quarter of 2007. Merlin cited Microsoft s high volume of coverage for its Vista operating system ...

Road Show

. Jeff Bell, who will be leaving Chrysler for Microsoft on June 12, had been a constant champion of non ...

MEDIA AUTO JOURNALISM: Media Roundup - Gearing toward motorheads and soccer moms alike

.com; Microsoft Car Point. ...

ANALYSIS: Client Profile - GM’s Cadillac of pros set to reinvent brand. Cadillac used to own the luxury auto market, but it no longer commands the respect it once had. Chris Preuss and the Cadillac PR team are determined to kick the brand back int

Tim Allen. He craves the attention of what he calls the Microsoft millionaires - rich, relatively ...

MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate

of a little software outfit in Washington state. Microsoft and its leader, Bill Gates, have ... they ve done is to delve into philanthropy. It remains to be seen whether Microsoft s largess ... s name. But Microsoft s philanthropic activity raises that very question: whether giving away millions ...

NEWS BRIEFS

. LOS ANGELES: Rogers & Cowan, agency of record for Microsoft WebTV Networks, has installed Bill Bence ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.