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Coke scores No. 1 ranking in global brand study

NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best

Cision releases 2007 corporate reputation index

the Delahaye Index), show that Microsoft sits atop the corporate reputation scale....positive telling of their turnaround strategy. Microsoft has been on top of the index six times since ... ] told, said Bullock. Microsoft tells their story well and often. Financial services companies like ...

NGTV has fun with marketing strategy

incorporates product integration into its programming mix. This summer, it teamed with Microsoft XBox for Game ...

Positive thinking

aligned business initiatives. You can see Microsoft partnering with the community colleges because there are 450,000-plus open positions for engineers and technology workers. And it s in Microsoft s interest to make a larger pool of employees, not just for Microsoft, but for others. That s just one example of a ...

The spirit of generosity

to charitable causes were Newman s Own, Microsoft, and Yoplait. Consumers who get involved with programs ... , followed by Microsoft, Target, and Avon. These top companies, both in the eyes of consumers and those ...

Products and Tools this week

while the Enterprise edition includes collaboration software, Microsoft Outlook calendar integration ...

Coalition launches Web video captioning effort

AOL, Google, Microsoft, and Yahoo asked the public TV producer, WGBH, and its Carl and Ruth Shapiro Family National Center for Accessible Media to form the Internet Captioning Forum (ICF). The forum will address the technical issues of captioning for online video. The group is working to garner support on a ...

Effort touts technology of Pudding

, monitored by people, or archived. The company brought on Microsoft s former privacy officer and has posted a ...

Microsoft campaign puts Burson on the defensive

't properly disclose a relationship with Microsoft....of online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ... -search market that did not name Microsoft. Esure did not respond to inquires by press time. Gottheimer declined to discuss the WSJ piece, but said firm staffers were instructed to disclose Microsoft as a ...

'Halo 3' push focuses on traditional media outlets

REDMOND, WA: Microsoft's multimillion-dollar marketing push supporting the launch of Halo 3...community, Microsoft didn t feel the need to run a new/social-media-centric PR push. It felt the gaming ... the cover of Time and is currently on the cover of Rolling Stone. Microsoft worked with campaign lead ... , lifestyle, sports, and entertainment press. Microsoft s team and the agencies involved intentionally layered ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.