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NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best
of the world? Lou Gellos (Microsoft): The ability to find people who can simply write at a corporate ... -year range. Gellos (Microsoft): Six years ago, we had less than 30,000 people. Today, we have over 70 ... several people of late who've come in with a Microsoft spouse who has PR experience or skills. When we see ...
company to enjoy such a PR coup was Microsoft in 1995, when it saw the building's rooftop lights shine ...
to Harris' third annual reputation quotient (RQ) survey. Microsoft and Coca-Cola came in second ... Johnson & Johnson 2 Microsoft 81.8 2 Maytag 3 Coca ... 78.1 9 Microsoft 10 IBM 78.1 10 Procter & Gamble ...
STAMFORD, CT: Microsoft has nosed Coca-Cola out of the No. 1 spot, which it had held for three ... center instead around brand-building for individual products. Microsoft rated second in 1999's ... that it had gone through major management changes. On the other hand, Microsoft endured widespread ...
of a little software outfit in Washington state. Microsoft and its leader, Bill Gates, have ... they ve done is to delve into philanthropy. It remains to be seen whether Microsoft s largess ... s name. But Microsoft s philanthropic activity raises that very question: whether giving away millions ...
recently, Microsoft s image as a large company made it a target in Washington; Bozell/Eskew advertising ...
, unlike Microsoft, this isn t a business practices crisis. The dilemma facing Coca-Cola is really ...
Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few...Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few ... , however, it would be hard to miss the mighty Microsoft. Besieged by bad press surrounding ... image after his surly deposition in the trial. At least some of you gave Microsoft s PR team ...
practice, which includes clients such as Microsoft Great Lakes District, AppNet and Sequoia. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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