Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
Microsoft Windows 2000 launch Oprah's Book Club Prunes become "dried plums" Barbie & Ken ...
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Coke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best
Wag Ed appoints Yeap to establish presence in Japan
16 Jan 2006 | by Andrew Gordon
, we need to have a presence in Japan." Wag Ed's Asia-Pacific clients include Microsoft, Samsung ...
The youth market
22 Nov 2005 | by Andrew Gordon
, whether it's Microsoft or Connexion by Boeing (which offers in-flight internet access) or Starbucks ... is not always easy. Corporations tend to outspend agencies, she says, and with the likes of Microsoft, Nike ... with that. The corporate side That aforementioned need for public affairs was felt at Microsoft ...
NYC offers public thanks to Snapple with yellow lights
19 Aug 2002 | by PAUL CORDASCO
company to enjoy such a PR coup was Microsoft in 1995, when it saw the building's rooftop lights shine ...
Charitable efforts impact Harris reputation rankings
21 Jan 2002 | by JULIA HOOD
to Harris' third annual reputation quotient (RQ) survey. Microsoft and Coca-Cola came in second ... Johnson & Johnson 2 Microsoft 81.8 2 Maytag 3 Coca ... 78.1 9 Microsoft 10 IBM 78.1 10 Procter & Gamble ...
Microsoft tops reputation survey while P&G tumbles
16 Apr 2001 | by JOHN FRANK
STAMFORD, CT: Microsoft has nosed Coca-Cola out of the No. 1 spot, which it had held for three ... center instead around brand-building for individual products. Microsoft rated second in 1999's ... that it had gone through major management changes. On the other hand, Microsoft endured widespread ...
MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate
22 May 2000 | by STEVE LILIENTHAL
of a little software outfit in Washington state. Microsoft and its leader, Bill Gates, have ... they ve done is to delve into philanthropy. It remains to be seen whether Microsoft s largess ... s name. But Microsoft s philanthropic activity raises that very question: whether giving away millions ...
The creative revolution: PR agencies are now executing many of their own creative ideas. But will PR firms start looking more like advertising agencies? Steve Lilienthal reports
24 Apr 2000
recently, Microsoft s image as a large company made it a target in Washington; Bozell/Eskew advertising ...
THE BIG PITCH: How can Coca-Cola use PR to weather the tough times it is currently facing?
07 Feb 2000 | by JESSICA SUNG
, unlike Microsoft, this isn t a business practices crisis. The dilemma facing Coca-Cola is really ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
