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Positive thinking

aligned business initiatives. You can see Microsoft partnering with the community colleges because there are 450,000-plus open positions for engineers and technology workers. And it s in Microsoft s interest to make a larger pool of employees, not just for Microsoft, but for others. That s just one example of a ...

The spirit of generosity

to charitable causes were Newman s Own, Microsoft, and Yoplait. Consumers who get involved with programs ... , followed by Microsoft, Target, and Avon. These top companies, both in the eyes of consumers and those ...

For the greater good

s Center, which it connected with through its work with Microsoft. Airfoil began working ...

W2 to head up media efforts for '$100 laptop'

in December 2005 and philanthropic tech legend Bill Gates likewise panned the effort, telling the Microsoft ...

Edelman announces global tech leadership changes

technology practice employees. Clients include Adobe, Akamai, Microsoft, Palm, and Samsung. ...

Hurricane aid pays off in image surveys

Wal-Mart earned the top spot in Delahaye's Media Index of Corporate Reputation, which includes analyses of different print and broadcast news to measure the reputation of the top 100 US companies. The retail giant placed second on last quarter's index, behind Microsoft. Mark Weiner, CEO of Delahaye, said ...

Ex-United Way PR chief picks up SVP post with Caraway

posts with Compaq Computer and Sears. The Caraway Group's clients include Microsoft, Heinz Family ...

OPINION: Corporate philanthropy is as much strategic as it is a helpful part of a functioning society

Within 48 hours of September 11, major corporations had offered 50 million to the relief efforts. They gave rescuers everything from Johnson 10 million each from Microsoft and GE, and 5 million from The Walt Disney Corporation. In so doing, they overwhelmingly rejected the pernicious ...

Profile: Glick’s patient advocacy is from the heart - Having beat a rare form of cancer, Nancy Glick is back at Hill & Knowlton and using what she learned in her battle to benefit clients, staff and fellow cancer patients. Denise Mann report

. But while she was out, she had a tutor who taught her everything from Microsoft Word to how to create her ...

MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate

of a little software outfit in Washington state. Microsoft and its leader, Bill Gates, have ... they ve done is to delve into philanthropy. It remains to be seen whether Microsoft s largess ... s name. But Microsoft s philanthropic activity raises that very question: whether giving away millions ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.