It will take a lot more than hype for iPhone to stay a hit
23 Jul 2007 | by Dan Gillmor
. Microsoft played the promise for all it was worth. Like the iPhone, Windows 95 was more evolutionary than ...
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AT&T tops reputation scale
26 Jul 2007 | by Tonya Garcia
as any issues with the deal. Also among the top ten are Microsoft, Verizon, and General Motors ...
When tech talks to soccer moms
19 Jun 2006 | by Celeste Altus
." Microsoft understood that last year when it launched a global campaign called "Start Something" for Windows ... , and Weber Shandwick tapped a broader PR team beyond the tech-focused Microsoft experts, including seasoned ... , and Coca-Cola. Weber Shandwick helped Microsoft develop a national "Start Something Amazing" awards ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
