US leagues eye MLS jersey sponsorships
28 Feb 2007 | by Michael Bush
fans protesting because there s a Microsoft logo on the front of a jersey from a team in Houston? I don ...
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Windows Live brand gets boost from TV integration
14 Mar 2007 | by Randi Schmelzer
To enhance its Windows-user experience, Microsoft has long offered online and downloadable...But to create excitement around its new-and-improved Windows Live options, Microsoft wanted ... -life setting, one with which key users could really relate. Strategy Microsoft had done nontraditional ... Microsoft and R C say the Windows Live/BDSSP relationship will continue to evolve. Microsoft Windows Live ...
A brotherly community
11 Dec 2006 | by Julia Hood, Eleanor Trickett, and Marc Longpre
roundtable participants said one of their best recruiting pools was spouses of Microsoft employees. Mary ...
The IFL takes its fight to all audiences
27 Nov 2006 | by Michael Bush
looking for potential investors and business partners. Microsoft and Coca-Cola have already signed on ...
Conducting press relations in the age of online search
29 Aug 2005 | by Andrew Gordon
alter the way that companies interact with the media, which, thanks to Google, Yahoo, Microsoft's MSN ... Microsoft for posting a balanced array of news coverage on its website during the antitrust litigation ...
PAUL HOLMES: Stakeholders - not CEOs - determine which issues companies should address or ignore
28 Oct 2002 | by PAUL HOLMES, president of The Holmes Group and editor of www.holmesreport.com
, Microsoft, and Motorola consider discrimination at Augusta to be a serious issue in which those companies ...
THE BEST AND WORST PUBLICITY OF 1999: From Blair Witch to the two Bills (Clinton and Gates), it was quite a year for reputations and public relations. Aimee Grove recounts the most memorable moments
13 Dec 1999 | by AIMEE GROVE
Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few...Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few ... , however, it would be hard to miss the mighty Microsoft. Besieged by bad press surrounding ... image after his surly deposition in the trial. At least some of you gave Microsoft s PR team ...
ANALYSIS: Litigation PR - Could what you spin be used against you?/It’s an area that many PR agencies have become involved in. But the minefield of litigation PR threatens to blow up at the slightest provocation. Why is this such a hot area, and h
04 Oct 1999 | by REBECCA FLASS
-tech company called Bristol Technologies, which sued Microsoft for anti-competitive business practices ... SVP Aaron Kwittken. Microsoft got copies of all of our plans, even those that we d marked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
