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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Facebook's Everson urges marketers to 'make a bet on us'

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Trading places: this week's people moves

-pat community in the post of managing director of Mi9 a joint venture between Microsoft and Australian ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ... Robinsons 54.41 44 Nescafe 53.67 45 Microsoft 53.11 46 ...

An absence of leadership

.5% Google 7.7% Tesco 6.0% Microsoft 6.1% Microsoft 5.5% Facebook ... , with Google, Microsoft, Facebook, Coca-Cola, and Walmart featuring in the US. What is it about Apple ...

Trading Places: this week's people moves

Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

Trading places: this week's people moves

) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...

Google ranked top brand and Dove enters top 20

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.