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Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International

Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.

Microsoft 'Gorillaz club room' by Microsoft in-house

Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta. The Gorillaz online club room allows fans get information about the contributors to the Plastic Beach album and to access ...

Microsoft 'bing' by JWT New York

Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...

Think BR: BrandZ shows why technology matters

, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...

Peter Ross made head of Weber Shandwick's tech team

Ross, previously deputy MD of the technology practice, has been promoted following the departure of Michelle McGlocklin . At the same time, Kate Steele, who co-leads the agency's pan-EMEA Microsoft relationship, has been promoted to senior director of the technology practice. Ross said: 'This is an amazing ...

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

It creates a culture of wanting to do bigger and better, more creative work - an embedded culture of continuous improvement. It is about innovation and risk-taking; about empowering others to think big and creating an environment that encourages innovation. At Microsoft, I've spent the past five years making ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.