The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ...
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Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International
23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
group chief executive, Ashley Highfield, the former managing director of Microsoft who joined ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
are playing, and the challenge that Boxee and Apple TV will face from Microsoft. So the conclusion about ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
, following a number of complaints from competitors, such as formerly Microsoft owned shopping site Ciao ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...
Things we like
24 May 2012
Motion, which is allegedly 100 times more instinctive than the industry leader, Microsoft's Kinect motion ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
