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Charmin rolls out new product with free restrooms

, online, blogs, and traditional media outlets. Outreach has been targeted to local, national ... on Christmas Day. ...

AAFP jumps into American healthcare fray

in an effort to position the organization firmly into the ongoing debate on the future of the nation...of family medicine in the national healthcare debate, attempting to communicate that a patient ...

NetApp finds strength in collaboration

to before and he expected a new proposal within two days, Brown recalls. Kathy Hennessy, senior director ...

BBB gets new logo, Web site makeover

In June 2006, the BBB hired CRT/tanaka to help create a new uniform logo, develop a tagline, and conduct media outreach with a variety of general-interest and trade publications. The effort is an attempt to give the 95-year-old nonprofit more of a national reputation among consumers. We did not have ...

McDonald's looks internally for brand ambassadors

the McDonald s story in their day-to-day work and personal lives. Heather Oldani, director US communications ...

Positive thinking

(Barkley): We saw that with Lee Jeans National Denim Day (October 5). This is the 12th year. The first ... marketing program these days? Stacie Bright (Unilever): If we could also cover what we believe ... York Times ): On the other side of that dollar question: I was surprised the other day, there were ads ...

Quality control

is to help employees more effectively communicate specific messages about the McDonald s story in their day-to-day ...

A new game for ESPN

brands. I still bring that mentality with me to work every day because that s all I know, he explains. I understand our perception externally is different. But I want our team to be hungry every day and thinking about how we can do things a little bit better than the day before and how we can take better ...

Put public's interest first in a crisis

given day. That isn t realistic. But if its decision-making is rooted in sound, agreed upon principles ...

Boost Mobile hires Pitch Control PR

The effort is part of Boost s recently launched Boosted Mobile Artist Content Collaborations program, a venture in which emerging artists are able to share their work with a national audience via art shows, book signings, and other brand-sponsored initiatives. But Boost s involvement goes beyond ...

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