Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment magazines, key ...
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Happy Meal haters end 'food prize' program
18 Jan 2008 | by Alexandra Bruell
When a parent recently complained about it to an activist organization, the Campaign for a Commercial-Free Childhood, the sponsorship grabbed national and international attention amid controversy over the obesity and junk food diets, reports The New York Times. The Consumerist writes that critics charged ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
(Barkley): We saw that with Lee Jeans National Denim Day (October 5). This is the 12th year. The first ... marketing program these days? Stacie Bright (Unilever): If we could also cover what we believe ... York Times ): On the other side of that dollar question: I was surprised the other day, there were ads ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
October is National Breast Cancer Awareness month, programs that benefit that cause are seemingly ... will the cause benefit from that program, but the company and brand will as well. At the end of the day ... in June with an appearance by Tim McGraw on Good Morning America . A 10-day media blitz followed ...
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
In 1983, American Express launched a national campaign to fund restoration work on the Statue
Prize stresses climate change's urgency
16 Oct 2007 | by Marc Longpre
Gore and the United Nations Intergovernmental Panel on Climate Change (IPCC) would share this year ... difficult every day to paint the man who very nearly became president as a hysterical alarmist ... Kreindler, national media director for climate at Environmental Defense, agrees that the award may indeed ...
UNMC enlists WE for its Stand Up, Speak Out push
11 Oct 2007 | by Tonya Garcia
WASHINGTON: The United Nations Millennium Campaign (UNMC) hired Waggener Edstrom Worldwide to raise...WE is taking the effort both online and off. Besides driving participation, the firm is engaging social activists globally, nationally, and locally through social media like Facebook in Sweden ... their participation. Work began 30 days ago and spans WE s offices around the globe. This effort is being ...
Nonprofits turning to new-media model
02 Oct 2007 | by Michael Bush
, Facebook. Howard White, director of marketing and communications at the DC-based National Museum of Women ...
Schake helps Live Earth occupy center stage
01 Oct 2007 | by Randi Schmelzer
-continent day of concerts on July 7, 2007, meant to draw attention to the climate crisis and encourage ... . But what the campaign did do, Schake says, is let people be a part of a global community for a day, even ... in on TV and online. It s very difficult to have a global event in this day and age, when everyone ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
Home Video inserted cobranded copies of the Monterey Bay Aquarium s Seafood Watch National Seafood ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
