McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
the McDonald s story in their day-to-day work and personal lives. Heather Oldani, director US communications ...
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NexCen appoints Ogilvy for multiple comms tasks
17 Jan 2008 | by Michael Bush
retail brands. They will be doing national PR for all of those brands and work to get key message points out, she added. It will be consumer outreach for the brands and PR on a national and local level ... of Ogilvy s consumer marketing practice. Our work will focus on national and key regional media. As its ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
(Barkley): We saw that with Lee Jeans National Denim Day (October 5). This is the 12th year. The first ... marketing program these days? Stacie Bright (Unilever): If we could also cover what we believe ... York Times ): On the other side of that dollar question: I was surprised the other day, there were ads ...
Former WSJ editor launches free investigative journalism site
17 Oct 2007 | by Hamilton Nolan
staff. It has received hundreds of resumes in the days following its announcement, Tofel said ...
Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
Animal rights activists have seized upon a report issued by the United Nations Food and Agriculture Organization (FAO) last November stating that the livestock business produces more greenhouse gas emissions than all types of transportation combined. While the People for the Ethical Treatment of Animals ...
Cigarette book finds 'Daily Show' fit
19 Sep 2007 | by David Ward
Chris McMurry: Allan Brandt, the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School, as well as an author of several books, wanted to raise national awareness for his ... of the hit? McMurry: Within days of the airing of the five-minute segment, The Cigarette Century went ...
Assist-2-Sell nears AOR pick
06 Sep 2007 | by By Michael Bush
from the local level to the national stage. We have been branding Assist-2-Sell one office at a time ...
Numbers add up to papers' grim future
04 Sep 2007 | by Hamilton Nolan
%, and automotive and national ads are both down 20%. Even at News Corp s $5 billion prize, Dow Jones, classifieds ... the rough times before the good days are back. Right? Wrong, says Fitch. While the firm acknowledges ...
Crafting a diverse message for radio
03 Sep 2007 | by Tonya Garcia
to the mainstream. Henry s firm recently produced an ANR with Tony Pedregon, a National Hot Rod Association driver ...
Playtex introduces 'Girl Talk'
30 Aug 2007 | by Marc Longpre
Girl Talk kicks off today with the launch of a new Web site PlaytexFits.com, as well as television and print advertising supporting the new campaign nationally, said Vicki Seawright, director of marketing. We have done a lot of research over the past couple years, said Seawright. We really wanted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
