15 Nov 2007
The one-day event, to be held in London next February, boasts a range of speakers on various aspects of targeting customers and prospects by ethnicity. Iain Lovatt, chairman of the DMA Data Council and joint managing director of Blue Sheep, said that ethnicity was important for relevancy. There hasn ...
15 Nov 2007
| by Ken Gofton, a freelance journalist who has covered the marketingindustry for over two decades
to wait for a day when the post was working to send off an old-fashioned letter of complaint. The best ...
15 Nov 2007
these days, here are three key rules to bear in mind. It s not about the car, it s about the customer ...
15 Nov 2007
is received two days before or after. The additional cost is more than offset by the increase in response ...
15 Nov 2007
-adjustment, it was some 10 days before I got to it. Legoland Windsor had sent a colourful outer envelope, proclaiming a ...
headphones offer, a 30-day home audition , customer testimonials, an interest-free payment option, telephone ...
15 Nov 2007
leveraged the idea that during a hard day s work, when it was time for a break, it was time for a KitKat ...
15 Nov 2007
search for duplicate records. With around 150 new patient registrations each day to be compared against the 930,000 existing records in their database, the task was often taking more than half a day, and at one ...
about 10 minutes. Every day, around 10-15 records are identified where the patient has an existing ...
15 Nov 2007
about. DESCRIBE A TYPICAL DAY. This would include regular communication with our support departments ...
15 Nov 2007
by Ian Hamerton, head of the National Call Centre, was: We are competing for our donors time ...
15 Nov 2007
| by Graham Pugh
to the feeling of those mythical days Before Marketing. When you shopped at the greengrocer, the fishmonger ...