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IDM summit targets ethnicity

The one-day event, to be held in London next February, boasts a range of speakers on various aspects of targeting customers and prospects by ethnicity. Iain Lovatt, chairman of the DMA Data Council and joint managing director of Blue Sheep, said that ethnicity was important for relevancy. There hasn ...

Tangled in the net while shopping

to wait for a day when the post was working to send off an old-fashioned letter of complaint. The best ...

Creative Masterclass on... Automotive direct mail

these days, here are three key rules to bear in mind. It s not about the car, it s about the customer ...

Case Study - Littlewoods

is received two days before or after. The additional cost is more than offset by the increase in response ...

Diary of a Doormat - Adam Whittaker, chief executive; Reardon Smith Whittaker

-adjustment, it was some 10 days before I got to it. Legoland Windsor had sent a colourful outer envelope, proclaiming a ... headphones offer, a 30-day home audition , customer testimonials, an interest-free payment option, telephone ...

How to... appeal to consumers' inner desires

leveraged the idea that during a hard day s work, when it was time for a break, it was time for a KitKat ...

DM Method: Steps to... Finding the right data-quality solution

search for duplicate records. With around 150 new patient registrations each day to be compared against the 930,000 existing records in their database, the task was often taking more than half a day, and at one ... about 10 minutes. Every day, around 10-15 records are identified where the patient has an existing ...

What I do in data

about. DESCRIBE A TYPICAL DAY. This would include regular communication with our support departments ...

DM Method: Steps to... Getting more from outbound communications

by Ian Hamerton, head of the National Call Centre, was: We are competing for our donors time ...

DM Method: Steps to... Capitalising on digital print

to the feeling of those mythical days Before Marketing. When you shopped at the greengrocer, the fishmonger ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.