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Northcliffe brokers national Boots deal

Northcliffe Electronic Publishing (NEP) has struck a national advertising campaign for Boots by approaching websites owned by rival local newspaper publishers to offer a cross-publisher package ... produced the creative for the ads, which feature a seven-day countdown to a sale, plus links to generic ...

Trinity Mirror claims nationals' ad sales plummet 21 per cent

Trinity Mirror reported last week that its national and regional papers in the South East have suffered badly following 11 September. Nationals were hit particularly hard, with ad revenues in The Mirror, Sunday Mirror and Sunday People down 21 per cent for November. Revenues in Trinity ...

Caspian UK's 'fastest growing' publisher in Fast Track 100 list

Caspian Publishing is billing itself as the nation's 'fastest growing publishing company' after

Scotsman announces team for consumer supplements

Scotsman Publications has unveiled a new sales team to sell consumer supplements across the group's national and regional newspapers. A series of supplements is planned for next year covering major sporting events and themed around special occasions, such as Easter and Mothers' Day ...

Media Edge rolls out £1.5m TV campaign for Kobayashi brand

Japanese pharmaceuticals giant Kobayashi is rolling out its first UK product - Kool'n'Soothe - with a 1.5m national TV campaign through The Media Edge. The campaign initially concentrates on the Midlands, the North and Scotland. In January, this will be followed up by a national TV campaign ...

HOW TO GET AHEAD: MY FIRST JOB - John Schlaefli, partner, Fletcher Schlaefli

on the village green all day, and complained that they couldn't get a single appointment, Schlaefli slogged his heart out for the 15-a-day job, although he refused the kind offer of full-time employment ... was repeated each day before the salesmen set off: "What do we want? Appointments! When do we want them? Now!" ...

Speake to leave Carat in marketing strategy shift

day-to-day. Speake joined Carat Business in August 2000 after four years at IDG Global ...

Hipkiss to oversee new Emap trading team

, through streamlining, negotiations and day-to-day trading, we can deliver faster, easier purchasing ...

JCDecaux pioneers 'animotion' ad sites

Underground cross-tracks and ads in national and regional papers and men's style magazines. The campaign ...

Viacom looks to summer with Wimbledon offering

,000 passengers a day during the tournament, plus a branded shuttle bus service. But applicants might ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.