Tobacco firm turns to the web
01 Aug 2001 | by WOO YEE MING
, causing them to smoke a lot. As smoking is required by law to be targeted at individuals over 18 ...
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Tobacco firm turns to the web
01 Aug 2001 | by WOO YEE MING
, causing them to smoke a lot. As smoking is required by law to be targeted at individuals over 18 ...
INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?
01 Aug 2001 | by JOHN GAFFNEY
campaign and has now added O'Douls, its non-alcoholic beverage, to the lunchtime day part. He also says a major brand has signed up for banners, skyscrapers and message units for the morning day part ... them a carton," says Grahn. "They should have said 'hey, here's a smoke, but you know this stuff ...
INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?
01 Aug 2001 | by JOHN GAFFNEY
campaign and has now added O'Douls, its non-alcoholic beverage, to the lunchtime day part. He also says a major brand has signed up for banners, skyscrapers and message units for the morning day part ... them a carton," says Grahn. "They should have said 'hey, here's a smoke, but you know this stuff ...
PEOPLE: News in Brief
01 Aug 2001
Vanda Systems and Communications recently announced the appointment of John Dai as CEO of the China system integration division. Dai will be responsible for leading the team to further develop the market in China. Dai brings 15 years of experience to Vanda Systems which he gained at IBM China. ...
PEOPLE: News in Brief
01 Aug 2001
Vanda Systems and Communications recently announced the appointment of John Dai as CEO of the China system integration division. Dai will be responsible for leading the team to further develop the market in China. Dai brings 15 years of experience to Vanda Systems which he gained at IBM China. ...
ANALYSIS: Brands seek ads in an instant
01 Aug 2001 | by RACHEL OLIVER
! is not number one, OICQ is." Nescafe ran a number of national banner campaigns across the OICQ network ... ,000; users spend an average of three hours a day on the service (but most ICQ users, if you ask them, just ... that they switch on every day to it, so you know it has broad reach." MSN Messenger currently carries ...
ANALYSIS: Brands seek ads in an instant
01 Aug 2001 | by RACHEL OLIVER
! is not number one, OICQ is." Nescafe ran a number of national banner campaigns across the OICQ network ... ,000; users spend an average of three hours a day on the service (but most ICQ users, if you ask them, just ... that they switch on every day to it, so you know it has broad reach." MSN Messenger currently carries ...
Tired eyes find online remedy
01 Aug 2001 | by LEITHEN FRANCIS
on the PC each day? Do you know that more than 60 million people suffer from Computer Vision Syndrome ...
Tired eyes find online remedy
01 Aug 2001 | by LEITHEN FRANCIS
on the PC each day? Do you know that more than 60 million people suffer from Computer Vision Syndrome ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
