Search results for National No Smoking Day

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FEATURE: The new relationships

and heart disease. First, the "real" client in this relationship was the National Heart, Lung and Blood ...

PROFILE: Shaffer brings PR balance to the low-carb movement

days a week for about eight months. When her job mate left, Shaffer upped her time to four days a week and eventually five, working at home one day a week. When her second child, now 6, was born, she ... athletes using performance-enhancing drugs in the late 1990s before it became a national news story ...

ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future

to Genentech. The company works with a variety of patient advocacy groups, such as the National Breast Cancer ...

ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers

for the national association never reached it. In preparation for the drive, the group conducted a consumer ...

ANALYSIS Food PR: Food firms stepping up PR in fight over carbohydrates

PR to tell consumers why their products make sense in a normal diet. The National Bread ... ," namely the nation's obesity epidemic, he notes. "The old way has failed the American people ...

ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis

investor event, that Icos and Lilly sales reps were calling doctors to pitch Cialis the day after its ...

Healthcare: Pharmacies on the front line

Pharmaceutical Society (RPS), that is itself something of a PR stalemate. On the day the Which? story broke ... ,' she adds. Criticism of the Which? report does not stop there, either. The National Pharmaceutical ... -care in areas such as weight loss and quitting smoking. This despite the fact that the report also highlighted ...

Opinion: Food firms face tough obesity challenge

smoking as the lead killer in the US and possibly the UK, some food producers must feel that they too have ... for obesity at the door of the food industry. What is really needed is a wholesale revision of a nation ...

CAMPAIGNS: CDC's VERB fosters a more active role for kids

support to community groups, and national youth and service organizations that engage youth in physical ... to get physically active for at least an hour every day. ...

The color of pharma money

in the nation," Thorne continued. "The prevalence of type II diabetes is two times higher in Latinos than non ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.