Gore spearheads message for Alliance for Climate Protection
21 Jul 2008 | by Ted McKenna
gas prices, made now an ideal opportunity to unveil the proposal. "These national conversations ...
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Ogilvy renews multimillion-dollar heart health campaign
21 Jul 2008 | by Jaimy Lee
BETHESDA, MD: The National Heart, Lung, and Blood Institute renewed two multi-year contracts worth
Entertainment Industry Foundation introduces anti-smoking PSAs on DVDs
18 Jul 2008 | by Kimberly Maul
on July 11, when it introduced anti-smoking PSAs on youth-rated DVDs that include smoking. The State...This is not the first time the group has reached out on an anti-smoking campaign, though. For the past several years, the EIF worked on programs like Picture Quitting, an industry-led smoking cessation ... about the negative effects of gratuitous smoking in movies. The PSA campaign is part of the overall ...
Fox, MLB, and New York come together to promote All-Star game
18 Jul 2008 | by Kimberly Maul
at Yankee Stadium to national sports media, radio stations, and local broadcasters. "You need things ...
Florida puts family face on adoption campaign
15 Jul 2008 | by Kimberly Maul
Mother's and Father's Day. Online components include a presence on Facebook and MySpace , in addition ...
Entertainment industry unites in cancer telethon
30 May 2008 | by Frank Washkuch
work with EIF in April, is conducting outreach to national media outlets before the event, according ...
CAMPAIGN: Teens speak up with Ad Council
04 Mar 2008 | by Tanya Lewis
The National Highway Traffic Safety Administration reports that car crashes are the number...Association), and NOYS (National Organizations for Youth Safety) would propel the launch. [Partners can ...
Soury Communications behind effort to free Tankleff
15 Jan 2008 | by Hamilton Nolan
York and national media, but also on audiences like Long Island residents and elected officials ...
CDC selects Ogilvy for $3.3m task targeting America's youth
19 Oct 2007 | by Marc Longpre
Relations Worldwide a three-year contract worth more than $3.3 million to lead its national "Choose Respect..., and bringing Ogilvy on-board means the agency is finally ready to launch national outreach to their target ... . The second measurement will be down the road, taking a national youth sample to judge whether knowledge ...
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
In 1983, American Express launched a national campaign to fund restoration work on the Statue
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
