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Wicked Fashions skates to back-to-school promotions

. The team is planning New York and LA launch events in May and June, and reaching out to national consumer ...

McCafe makes Fashion Week debut

NEW YORK: McDonald's is sponsoring Mercedes-Benz Fashion Week in the first national awareness...at the partnership as a sampling and national media opportunity. "It's a perfect opportunity at Fashion Week to ... , working with national AOR GolinHarris, negotiated sponsorship of the Duckie Brown show, where McCafe ... 's attendees, as well as incorporate the Cox story into the show's program and into national media outreach ...

Mattel hopes Barbie's 50th resonates with three generations

. Promotional tactics include a live broadcast of the show on Barbie.com , consumer media outreach, a national ...

Comcast apologizes for porn snafu

, it was also in outreach mode all day Monday, encouraging customers to reach customer service via e ... internally, including its online and telephone channels, and is responding to both national and Arizona ...

AT&T partners with Lil' Wayne for social media outreach

, director of national marketing for AT T. "We want to resonate with them, so they know we have the best ...

Strike.tv shows a new side to TV writers

available on iTunes. To promote its first annual Expedition Week, National Geographic Channel launched ...

Groups lobby for equal Hollywood access for those with disabilities

, including CSI 's Robert David Hall, who has two prosthetic legs and is the national chair of the PWD Tri ...

Scholastic celebrates Harry Potter's 10th with read-a-thon

On "Harry Potter Cover to Cover Day," muggles of all ages will have a chance to sit in the throne used by Rowling in her US appearances and read from the book. "We obviously know that, at this stage ... Cover to Cover Day" was announced on August 20, several days after Warner Bros. delayed the release ...

Media get the Woodstock treatment at new museum

The museum's AOR, Goodman Media International, planned a media day for reporters to visit the museum prior to opening day. On May 28, 50 journalists from publications including the New York Times ... of Goodman. This media day is part of a first wave of PR, which reaches out to online, traditional, local ...

Ledger death clouds 'Knight' marketing

Heath Ledger s face has dominated the marketing campaign for The Dark Knight since its summer launch, when fans surrendered their e-mail addresses to be among the first to see him in full makeup as the Joker. This past week, for better or worse, was no exception. In the days following the death ...

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