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Candie's banks on Britney Spears' comeback for new campaign

to the media now, she said. Media relations included outreach to regional and national business ...

Wal-Mart set to woo 'Twilight' fans

Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...

Mattel hopes Barbie's 50th resonates with three generations

. Promotional tactics include a live broadcast of the show on Barbie.com , consumer media outreach, a national ...

Ketchum employee's Tweet sets off disagreement with client

, the keyinfluencer said he was Having a great day with my new friends at #Fedex and apologized. FedEx concluded ...

Consumers researching purchase decisions on own, Penn, Schoen study finds

declining quantity viewing local and national TV news. ...

Companies highlight value-based offerings during financial turmoil

messaging point through 2009, and that it is planning a national PR event for later this year to promote its ...

P&G's Tide and Downy work the runway

that hit shelves in September. The initiative includes a national tour, media outreach, and an interactive

Remington seeks brand boost, taps Clarke/EMA

national and regional media outlets, in addition to social media, by tying products into how devices fit ...

Target storms NYC with designer pop-up stores

shelves for another 45 days. LaForce and Stevens, the firm that handles PR for Target fashion ...

Scholastic celebrates Harry Potter's 10th with read-a-thon

On "Harry Potter Cover to Cover Day," muggles of all ages will have a chance to sit in the throne used by Rowling in her US appearances and read from the book. "We obviously know that, at this stage ... Cover to Cover Day" was announced on August 20, several days after Warner Bros. delayed the release ...

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