CDC prepares comms as salmonella investigation continues
12 Jan 2009 | by Jaimy Lee
relations at the Atlanta-based CDC. "We were not ready to go public," he said. That day, the CDC held ...
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Starbucks products target consumers' evolving tastes
20 Feb 2009 | by Nicole Zerillo
the all-day new menu. Starbucks also seeks to generate a robust dialogue via social networking ...
Garden Fresh hires FH for national push
08 Jan 2009 | by Nicole Zerillo
Fleishman to assist in the creation of a stronger national PR program, said Erika DiProfio, PR manager ... began work on January 1. In addition to national PR, it will build brand awareness in current markets ... firm with the right national resources, DiProfio noted. Outgoing agency Benedetto Communications could ...
Dr Pepper faces legal battle for Guns N' Roses campaign
10 Dec 2008 | by Jaimy Lee
are demanding that the Plano, TX-based company apologize in full-page ads in several national newspapers, expand ...
Companies create efforts to capitalize on election
10 Nov 2008 | by Nicole Zerillo
and the election. Tropicana launched a Twitter-based campaign on Election Day at anorangeamerica ...
Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day...Member partners, like General Mills and the National Association of Wheat Growers, will provide demonstrations and discuss their part in the grain's life cycle. They will emphasize a farm to fork message to consumers, who might not usually have a chance to see how the industry operates otherwise, said Marcia ...
Restaurants spur PR with a round of sampling
28 May 2008 | by Kimberly Maul
days are "definitely something that's complementary to what we do from a national media perspective ... reach out to the media with news of the day, and the sampling is a part of that message," she added ...
Pernod Ricard launches Hispanic job education initiative
14 Mar 2008 | by Nicole Zerillo
, draw national attention, said Santiago. No benchmark for the campaign has been set, but plans ...
Happy Meal haters end 'food prize' program
18 Jan 2008 | by Alexandra Bruell
When a parent recently complained about it to an activist organization, the Campaign for a Commercial-Free Childhood, the sponsorship grabbed national and international attention amid controversy over the obesity and junk food diets, reports The New York Times. The Consumerist writes that critics charged ...
McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
the McDonald s story in their day-to-day work and personal lives. Heather Oldani, director US communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
