Dr Pepper faces legal battle for Guns N' Roses campaign
10 Dec 2008 | by Jaimy Lee
are demanding that the Plano, TX-based company apologize in full-page ads in several national newspapers, expand ...
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Starbucks products target consumers' evolving tastes
20 Feb 2009 | by Nicole Zerillo
the all-day new menu. Starbucks also seeks to generate a robust dialogue via social networking ...
McDonald's encourages kids to take a minute and 'Move It'
07 Nov 2008 | by Kimberly Maul
Objective: McDonald's is encouraging kids to take one minute each day to make a difference with its
Cuervo channels soccer to reach Mexican Americans
07 Feb 2008 | by Tony Garcia
Cuervo is the official sponsor of the Mexican National Soccer Team in the US. In Mexico, Jose Cuervo ... estimates that 64% of Hispanic households in the US are of Mexican origin. Tequila is a kind of national ...
McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
the McDonald s story in their day-to-day work and personal lives. Heather Oldani, director US communications ...
Quality control
22 Oct 2007 | by Michael Bush
is to help employees more effectively communicate specific messages about the McDonald s story in their day-to-day ...
Beef producers serve up new source of public information
18 Oct 2007 | by Michael Bush
Recognizing consumers' rising curiosity about where their food comes from, The National Cattlemen...: National Cattlemen s Beef Association Campaign: Launch of Beeffrompasturetoplate.org PR team: Burson ...
Restaurants seek national firm
11 Oct 2007 | by Aarti Shah
national PR agency, following a change of ownership earlier this year.
SVC aids Miller-Coors merger
11 Oct 2007 | by Hamilton Nolan
The deal combines the US and Puerto Rican operations of London-based SABMiller with Molson Coors, already the nation s number two and three brewers, respectively, behind Anheuser-Busch. Pete Marino, president of Dig Communications, which works with Miller, said the new company is being called MillerCoors ...
Webcast brings chocolate-tasting event to reporters
01 Oct 2007 | by Hamilton Nolan
The Chocolate Manufacturers Association (CMA) holds an annual one-day "Chocolate Symposium...itself, which featured expert commentary. Media outreach targeted national media outlets, with a focus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
