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Wristbands garner skin cancer awareness

31 Mar 2009

campaign, targeting local and national media such as the Baton Rouge Business Report and New Orleans Living ... way to get our message out nationally," said Al Copeland Jr., CEO of Al Copeland Investments. "The ... -Star, to garner national attention. Proceeds from the sale of the wristbands will go to the Foundation, as well ...

CDC prepares comms as salmonella investigation continues

12 Jan 2009 | by Jaimy Lee

relations at the Atlanta-based CDC. "We were not ready to go public," he said. That day, the CDC held ...

Thermos touts water usage with chemical-free product

13 Nov 2008 | by Jaimy Lee

The campaign includes a cause partnership with Charity Water , a nonprofit that brings drinking water to developing countries. It also launched an interactive Web site, hydrationforall.com , and added celebrity spokesperson Alison Sweeney , who appears on Days Of Our Lives ...

Vitamin Shoppe selects Allison & Partners as AOR

12 Nov 2008

The agency was hired to help create awareness for the company, including national and regional products, as well as corporate and cause-related projects. The agency will focus on doing basic PR: establishing relationships, becoming part of stories we weren't before, and proactively going after reporters ...

American Cancer Society selects AOR

24 Oct 2008 | by Jaimy Lee

Greg Donaldson, national VP of corporate communications for ACS, said that the Atlanta-based nonprofit looked at three dozen PR agencies before narrowing it down to four finalists, including Boston-based Brodeur Partners. He declined to name the other three agencies. In tandem, ACS selected Richmond, VA ...

March of Dimes puts premature babies in the election spotlight

21 Oct 2008 | by Kimberly Maul

for certain actions. Idea: The overarching message is that it is time for the nation to do more to help ... Prematurity Awareness Day, when the organization will release its first Preterm Report Card, which rates ...

American Cancer Society looking for new AOR

09 Oct 2008 | by Jaimy Lee

The RFP is part of a larger initiative for the Atlanta-based nonprofit organization to become more integrated and better reach multicultural audiences, said Greg Donaldson, national VP of corporate communications for ACS. The account, encompassing all creative services, has an annual budget of $20 million ...

Wheat Council makes new effort an 'Urban Experience'

07 Oct 2008 | by Nicole Zerillo

industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day...Member partners, like General Mills and the National Association of Wheat Growers, will provide demonstrations and discuss their part in the grain's life cycle. They will emphasize a farm to fork message to consumers, who might not usually have a chance to see how the industry operates otherwise, said Marcia ...

CDC renews Ogilvy efforts

26 Sep 2008 | by Jaimy Lee

Ogilvy developed the "Screen for Life: National Colorectal Cancer Action and Inside Knowledge: Get the Facts About Gynecologic Cancer efforts during previous contracts with the Atlanta-based health agency, said Jennifer Wayman, EVP and co-director of Ogilvy's social marketing group in Washington ...

Weight Watchers draws attention to food scarcity

05 Sep 2008 | by Nicole Zerillo

and bloggers. A September 3 media day in New York reached out to trade and business media. Weight Watchers ... to Weight Watchers. Krupp Kommunications is working primarily on broadcast efforts and national print media. ...

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