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The NewsMarket appoints new CEO

at Thomson Financial, which is now Thomson Reuters. Lonergan told PRWeek he will use his first 60 days ...

Penn defends firm post-Maddow show

in the U.S.) and our work for them is largely to help with legislatively mandated smoking cessation ... to help with legislatively mandated smoking cessation programs; we do not work on the marketing ... you see it every day in the efforts you put forth for our many clients worldwide. This is a great ...

Wal-Mart set to woo 'Twilight' fans

Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...

'Marie Claire' sees reality show's branding potential

, such as a premiere party and outreach to national trade and consumer publications. The magazine's Web ...

Alliance taps MWW to assist 'Radio Heard Here'

The nine-month-old marketing effort promotes the role of radio to marketers and consumers. Through a union of the National Association of Broadcasters, the Radio Advertising Bureau, and other media groups, the effort advocates terrestrial radio as a dynamic and modern media platform to consumers ...

MLB pitches key media for its network launch

homes, at 6pm EST on New Year's Day. Some reports referred to it as the largest debut of a network ... said. We're releasing news items every day because [we're] launching at a time when a lot of people are out with the holidays. The team planned to issue press releases every day during the 10 days ...

Tribune stresses stability after filing for Chapter 11

understand that, for us, the restructuring process is about debt and does not affect the day-to-day ... the day of the filing when sales personnel and members of Tribune management began to call key account ...

Amazon offers gift tips with new holiday effort

. The reviewers were given advance notice on Amazon's Black Friday specials to offer recommendations on the day ...

Tribune, Google trade blame over erroneous United story

report, but mostly rebounded on the same day. The old news item was disseminated after an employee ...

Coalition ramps up outreach for digital TV transition

with the Federal Communications Commission (FCC), are increasing consumer outreach for the national broadcasting...residents will be affected, according to the National Association of Broadcasters (NAB). The FCC ... thing as a civil rights issue for Asian-Americans across the nation, and the challenges that some ... ) and RadioShack also partnered on a national consumer education initiative, focused on events at local libraries ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.