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Taco Bell Foundation for Teens raises awareness about dropout rates

IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking

Wristbands garner skin cancer awareness

campaign, targeting local and national media such as the Baton Rouge Business Report and New Orleans Living ... way to get our message out nationally," said Al Copeland Jr., CEO of Al Copeland Investments. "The ... -Star, to garner national attention. Proceeds from the sale of the wristbands will go to the Foundation, as well ...

USA Network launches 'Characters Unite' tolerance effort

King Jr. Day and the day before the Inauguration is we wanted to take advantage of this optimism ...

Pedigree helps homeless dogs with movie alliance

) and the internal team at Paramount are handling outreach to national lifestyle media leading up to the movie ...

Digital programs help Salvation Army reach younger audience

in front of stores," said Melissa Temme, PR director for the Salvation Army National Headquarters. "We ... PR, with help from Xenophon Strategies, AOR for the group's national headquarters, includes events with The Jonas Brothers and the National Hockey League, as well as media outreach to philanthropy and business ...

World AIDS Day efforts utilize youth, new media

for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations...MTV's decade-old Staying Alive HIV and AIDS prevention campaign kicked off the World AIDS Day PR campaign on November 6 at the European Music Awards, said Seema Alibhai, director of corporate ... .gov. The Global AIDS Alliance's World AIDS Day targeted reporters and local communities with the message ...

American Cancer Society selects AOR

Greg Donaldson, national VP of corporate communications for ACS, said that the Atlanta-based nonprofit looked at three dozen PR agencies before narrowing it down to four finalists, including Boston-based Brodeur Partners. He declined to name the other three agencies. In tandem, ACS selected Richmond, VA ...

Trick-or-Treat hits Internet

Trick-or-Treat for UNICEF has been primarily driven by the trademark orange collection box, said Kim Pucci, marketing director for the US Fund for UNICEF. We need to offer a wider spectrum of engagement opportunities that are more relevant to how kids interact with brands these days. Sixteen ...

Wheat Council makes new effort an 'Urban Experience'

industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day...Member partners, like General Mills and the National Association of Wheat Growers, will provide demonstrations and discuss their part in the grain's life cycle. They will emphasize a farm to fork message to consumers, who might not usually have a chance to see how the industry operates otherwise, said Marcia ...

TripAdvisor helps charities with its philanthropic effort

The effort, which runs through November 9, encourages visitors to TripAdvisor's Web site to vote for one of five travel-related nonprofits Conservation International, Doctors Without Borders, National Geographic Society, The Nature Conservancy, and Save the Children to determine what percentage of a $1 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.