24 Apr 2009
| by Nicole Zerillo
IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking
31 Mar 2009
campaign, targeting local and national media such as the Baton Rouge Business Report and New Orleans Living ...
way to get our message out nationally," said Al Copeland Jr., CEO of Al Copeland Investments. "The ...
-Star, to garner national attention. Proceeds from the sale of the wristbands will go to the Foundation, as well ...
22 Jan 2009
| by Kimberly Maul
King Jr. Day and the day before the Inauguration is we wanted to take advantage of this optimism ...
08 Jan 2009
| by Kimberly Maul
) and the internal team at Paramount are handling outreach to national lifestyle media leading up to the movie ...
05 Dec 2008
| by Kimberly Maul
in front of stores," said Melissa Temme, PR director for the Salvation Army National Headquarters. "We ...
PR, with help from Xenophon Strategies, AOR for the group's national headquarters, includes events with The Jonas Brothers and the National Hockey League, as well as media outreach to philanthropy and business ...
26 Nov 2008
| by Kimberly Maul
for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations...MTV's decade-old Staying Alive HIV and AIDS prevention campaign kicked off the World AIDS Day PR campaign on November 6 at the European Music Awards, said Seema Alibhai, director of corporate ...
.gov. The Global AIDS Alliance's World AIDS Day targeted reporters and local communities with the message ...
24 Oct 2008
| by Jaimy Lee
Greg Donaldson, national VP of corporate communications for ACS, said that the Atlanta-based nonprofit looked at three dozen PR agencies before narrowing it down to four finalists, including Boston-based Brodeur Partners. He declined to name the other three agencies. In tandem, ACS selected Richmond, VA ...
17 Oct 2008
| by Kimberly Maul
Trick-or-Treat for UNICEF has been primarily driven by the trademark orange collection box, said Kim Pucci, marketing director for the US Fund for UNICEF. We need to offer a wider spectrum of engagement opportunities that are more relevant to how kids interact with brands these days. Sixteen ...
07 Oct 2008
| by Nicole Zerillo
industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day...Member partners, like General Mills and the National Association of Wheat Growers, will provide demonstrations and discuss their part in the grain's life cycle. They will emphasize a farm to fork message to consumers, who might not usually have a chance to see how the industry operates otherwise, said Marcia ...
26 Sep 2008
| by Frank Washkuch
The effort, which runs through November 9, encourages visitors to TripAdvisor's Web site to vote for one of five travel-related nonprofits Conservation International, Doctors Without Borders, National Geographic Society, The Nature Conservancy, and Save the Children to determine what percentage of a $1 ...