NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
to before and he expected a new proposal within two days, Brown recalls. Kathy Hennessy, senior director ...
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TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
.S. Schwartz and Strategy XXI on outreach efforts. The consumer call center is open seven days a week ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment magazines, key ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
(Barkley): We saw that with Lee Jeans National Denim Day (October 5). This is the 12th year. The first ... marketing program these days? Stacie Bright (Unilever): If we could also cover what we believe ... York Times ): On the other side of that dollar question: I was surprised the other day, there were ads ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
October is National Breast Cancer Awareness month, programs that benefit that cause are seemingly ... will the cause benefit from that program, but the company and brand will as well. At the end of the day ... in June with an appearance by Tim McGraw on Good Morning America . A 10-day media blitz followed ...
NRF sees reward of ongoing dialogue
15 Oct 2007 | by Ted McKenna
Widespread outreach has helped the National Retail Federation earn year-round press interest...for the National Retail Federation (NRF), which always gets innumerable media inquiries on the state of consumer ... retailer - customers would no longer be able to return electronic goods more than 90 days after purchase ... : National Retail Federation President and CEO: Tracy Mullin Headquarters: Washington, DC Comms ...
Spokespeople key to Olympic plan
15 Oct 2007 | by David Schwab
of competitions will help dictate when and where you launch your program, as well as days when the media ...
Lower-cost PSA options, media training tips, more
08 Oct 2007 | by Irene Chang
and sponsors. A day-of launch coverage will work best when the event is connected to an emerging trend ...
Staffers are a good litmus test for environmental messaging
27 Sep 2007 | by Keith O'Brien
of an additional vacation day, communicating steps a company is taking to increase its energy efficiency requires ...
Ecko places ball's fate in fans' hands
20 Sep 2007 | by Hamilton Nolan
In the days leading up to Barry Bonds' historic, record setting, cheater-ific 756th home run, many...until September 25 to vote at www.vote756.com .) This, we have to admit, makes Ecko a national hero ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
