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Wristbands garner skin cancer awareness

campaign, targeting local and national media such as the Baton Rouge Business Report and New Orleans Living ... way to get our message out nationally," said Al Copeland Jr., CEO of Al Copeland Investments. "The ... -Star, to garner national attention. Proceeds from the sale of the wristbands will go to the Foundation, as well ...

Comcast apologizes for porn snafu

, it was also in outreach mode all day Monday, encouraging customers to reach customer service via e ... internally, including its online and telephone channels, and is responding to both national and Arizona ...

New Balance taps CarryOn

community relations. DKC will continue its role as AOR for national products. ...

Daytona 500 success the result of year-long plan

to the last milestone before race day. For race fans, Daytona is hallowed ground, said Brett Jewkes ... pace. A Mother s Day program advocated for NASCAR tickets as gifts, instead of chocolates ... get [as] excited about the 47th or the 48th, Jewkes said. The day of the race, all 24 living ...

Major League Baseball taps Peppercom for upcoming programs

, to raise awareness about its authentication program, and create excitement for National Baseball Card Day....Moed. For National Baseball Card Day, celebrated on March 29, the firm will be working to stimulate participation. On that day, parents, children, and other collectors will gather at hobby stores and other sites to trade cards. The celebration will be held the day before the opening night game between the Atlanta ...

GOP comms vets join forces

affairs for the Director of National Intelligence and FEMA. The four principals at the firm had ... of Holt, who was also the national campaign spokesperson for George W. Bush in the 2004 election, also ...

Coleman push goes to extremes

sponsorship at a marathon through California s Death Valley National Park, the lowest and hottest point ... national tour of Coleman retailers to meet with schoolchildren. Meanwhile, the cooler sponsorship ... cream the Coleman PR team trekked along in its coolers was rock hard four days after the start, despite ...

Addressing the detractors

graphics in a day based upon feedback we get from viewers, LaPlaca says. What you get from the fans and from the critics can be two different stories. We listen to all of it, because the day you stop listening is the day you might as well pack up and go home because you can always learn more. When ...

A new game for ESPN

brands. I still bring that mentality with me to work every day because that s all I know, he explains. I understand our perception externally is different. But I want our team to be hungry every day and thinking about how we can do things a little bit better than the day before and how we can take better ...

Spokespeople key to Olympic plan

of competitions will help dictate when and where you launch your program, as well as days when the media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.