BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...
Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than ... China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...
ATOC 'magic railcards' by The Red Brick Road
15 May 2012
?", the work shows railcards as the enabler of fun and adventurous days out. Breaking on 21 May ...
Virgin Atlantic Airways hires Fay Burgin as head of PR
15 May 2012 | by Sara Luker
s Sarah McIntyre as head of US comms and National Express Group s head of media Joy Doyle as international ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
