All About... Ethnic media
16 Jul 2008
for companies that target migrant workers. Companies such as Western Union have been advertising in local ...
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Fallout from milk brand crisis spreads to Southeast Asia
22 Sep 2008 | by Asiya Bakht
and prevent long-term damage. Neil Hudspeth, CEO of The Brand Union, Asia-Pacific says that people connect ...
Live Issue... Is ad testing the great idea killer?
16 Jul 2008 | by Sara Yin
to marketers. Just last month, Western Union delayed a decision to award its first global agency ...
Starcom IP restructures senior team in India
04 Jul 2008 | by David Blecken
Microsystems and Western Union. ...
Tesco in slave labour and union row
27 Jun 2008 | by Darren Davidson Brand Republic
with trade unions in the US....urging the company to talk with the US grocery workers' union over representation for workers at Fresh ... embroiled in the long-running battle between the United Food Commercial Workers Union and Tesco over union ... 's reputation in Britain as a partner to unions. I would hope that you would bring those values to your work ...
Western Union global pitch reaches standstill
29 May 2008
GLOBAL - The pitch for Western Union's global brand assignment has reached a standstill after...According to sources, Western Union has conducted about 30 focus groups to test the creative from ... Kong and Leo Burnett Chicago. The focus groups followed presentations at Western Union s global HQ in Denver in early April. Western Union currently has no global creative agency-of-record relationship ...
Ad testing delays Western Union decision
29 May 2008 | by Arun Sudhaman
GLOBAL - Agencies pitching for Western Union's global brand assignment are hoping for a decision...According to sources, Western Union has conducted about 30 focus groups to test the creative from the three agencies which have made it to the final round of the pitch: McCann Erickson India, Publicis Hong ... to blame research than let yourself be blamed for a wrong decision. Western Union currently has no global ...
Starcom relaunches entertainment marketing offering as The Bridge
27 May 2008
included a 'movie integration' project for Western Union and a campaign for P G's Rejoice brand ...
Agencies pitch for Western Union ads
05 May 2008 | by Arun Sudhaman
GLOBAL - Western Union is breaking with tradition to launch a global branding campaign...Union currently has no global creative agency-of-record relationship, instead working with different ... agencies creative in various global markets. A result is expected this month. Western Union director of global branding Marc Audrit declined to comment on the review. Last year, Western Union reported ...
Western Union pitches global brand campaign
23 Apr 2008
GLOBAL - Western Union has put its new global brand campaign up for pitch, shortlisting proposals
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
