Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
for alcohol. Senior figures in the European Union have this month stated that minimum pricing for alcohol ...
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Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
that Virgin Atlantic's London campaign, which recreates the Union Flag but reinterprets it with images ... the brand more relevant. 'We rooted the brand confidently in its British spirit with a green Union Jack ... be particularly effective. 'It's not as simple as slapping a Union Jack on a box, but it's a case of trying ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ... ? For reasons that suited its corporate balance sheet at the time, Dow swallowed Union Carbide's assets ...
Meantime Brewing brings in Hope & Glory as part of expansion plans
07 Feb 2012 | by John Owens
The ongoing retainer brief follows a pitch win and encompasses consumer and trade PR for the brand s beers. It will also see the agency offering support for the Old Brewery Restaurant in Greenwich and the Greenwich Union, the micro-brewery restaurant and pub owned by the brand. The agency appointment comes ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...
Debenhams cashes in on Olympics with British-themed homewares for 2012
09 Dec 2011 | by Rachel Barnes
. Union Jack and royal-themed designs will dominate the new ranges, such as corgie cushions and Big Ben ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
Playing2, was announced last weekend by the Welsh Rugby Union (WRU). It will roll out during the 6 ...
Should Sainsbury's be trying something new?
20 Sep 2011 | by Matthew Chapman
, managing director of The Brand Union . 'Will consumers ask, "for less, compared with what ...
Is state-funded consumer research all smoke and mirrors?
15 Sep 2011 | by Gemma Charles
rigorous, the use of data can be coloured by opinion. One example was a survey drawn up for Mothers' Union ...
Retailers confused as Apple blocks Samsung from selling tablet
10 Aug 2011 | by Sophie Maden
Apple has won a preliminary injunction preventing Samsung from selling the device in European Union countries, in an ongoing dispute between the two technology companies over design similarities with the iPad 2. The regional court of Dusseldorf granted the injunction yesterday (9 August), which Samsung ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
