Trends trump taste in specialty foods
10 Aug 2006 | by David Ward
foods." Pieter van Vorstenbosch, PR director for Sopexa USA, is spearheading the European Union ...
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Financial planning
30 Jul 2007 | by Hamilton Nolan
fuels, and a fortuitous mention of ethanol by President Bush in his 2006 State of the Union address ...
Mattia well-suited to tackle Coke's challenges
29 May 2006 | by Michael Bush
on the University of Michigan campus and the national student union in the UK. The student senate at UCLA voted ...
PR modernizes Harry & David image
08 May 2006 | by Hamilton Nolan
relationship with a domestic union? A company that has eschewed outsourcing, even for things like call centers ...
Phillips adds flavor to whiskey
17 Apr 2006 | by Beth Herskovits
When Phillips Distilling Co. launched Phillips Union Whiskey, it hoped to introduce a drink...Phillips Union in distinctive smoked Plexiglas cases, which it sent to about 200 celebrities, along with a ... Phillips Union as "the world's smoothest whiskey." Media samples were packaged in "books" featuring ... Festival. In addition, Phillips Union captured 62 million gross media impressions, 95% of which ...
Ben & Jerry's launches farm advocacy campaign
18 Oct 2005 | by Hamilton Nolan
, and sending material to its franchisees around the country. Ben & Jerry's also teamed up with the Union ...
MARKET FOCUS: Winning teams
29 Mar 2004 | by Andrew Gordon
and how they must execute to make sure the messages stay consistent and cohesive. Union Rescue ...
Chiquita chooses Bloomberg's Wise as new head of IR
10 Mar 2003 | by Paul Cordasco
in November 2001 after a long-standing banana trade dispute with the European Union made servicing its debts ...
CAMPAIGNS: CMC begins move to grow cranberry demand in the US
02 Dec 2002 | by JOHN N. FRANK
and the San Diego Union-Tribune . The campaign had hoped to garner 10 million-20 million consumer media ...
CAMPAIGNS: Product PR - Green Foods has a blast with new mist
03 Sep 2001 | by THOM WEIDLICH
events and Blast of Grass include London's The Guardian, The San Diego Union-Tribune, AdWeek, Acting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
