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NetApp finds strength in collaboration

The company's rare PR-HR union has bolstered employee morale and its external branding efforts

GFLCVB brings Florida experience to New York

was changing - like Union Square - and that would reflect well on the destination, adds Sheridan. The team transformed Union Square s Bank Building into a beach-chic vacation destination with a range of attractions ...

Companies can actually gain from leaked memos

by former ad agency GSD M leaked to The New York Times by union-funded critic Wake Up Wal-Mart. The Times ...

New site attacks Wal-Mart

Wal-Mart Watch, a union-supported anti-Wal-Mart group, registered the domain name in April 2006, but started posting after Edelman's blog troubles, according to Wal-Mart Watch spokesman Nu Wexler. Its appearance resembles that of WFWM's actual site, forwalmart.com , but the content is critical of the company ...

Consumer Report focuses campaign on extended warranties

director for Consumers Union. "It's Consumer Reports' long-standing belief that they are wasteful ... ,000 of its subscribers via email and to 425,000 "e-activists" identified by Consumers Union. News ...

Wal-Mart is not playing with senator

for a besieged anti-union retailer, Batman! Did the staffer ever fathom in his wildest dreams ...

Union Jeans taps Workhouse for new outreach

NEW YORK: Cult-brand Union Jeans has signed Workhouse Publicity as its AOR...., rather focusing to position Union Jeans as a consumer-friendly brand. "We hope to create real brand ... driven by direction." Enuke's first fall collection for Union Jeans will be launched at the Project Show in Las Vegas in February 2007, using themes like "State of the Union" and "Western Union." ...

Whole Foods makes marketing move with animal-friendly labels

-friendly labels on products are hard to understand, the Consumers Union provides a guide and evaluation system ...

Wal-Mart's liberal push a step in the right direction

its charitable response to Hurricane Katrina, the company is not chary of playing hardball with union ...

Young: out of left field to Wal-Mart

of the criticism raining down on it from labor unions and left-wing groups. The fact that the new group is only ...

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