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Setting the tone for a good relationship

The time to establish the procedures that will solidify agency-client unions is when they start.

How to have a happy anniversary

union with IDEMA and recruit Al Hoagland, a developer involved in building that first hard drive ...

Communication begins at home

, including a first-ever collaboration with the unions to discuss how to best communicate the program ...

Broadcast PR has to be proactive to move ahead

in the space have formed a union to respond to the Federal Communications Commission (FCC), should it move ... differing opinions on everything from usage numbers to guaranteed placement, a cohesive union with a strong ...

Broadcast PR companies eyeing joint strategy amidst scrutiny

Broadcast PR firms mull union as VNRs feel heat By Erica Iacono NEW YORK: Several broadcast PR companies are discussing plans to band together to fight the latest wave of public scrutiny of the sector, PRWeek has learned. The action comes in the wake of news that the FCC is investigating VNR ...

When research made a difference

acquisition of Union Carbide, a deal in which Dow inherited the legacy of the 1984 Bhopal Disaster, an accidental chemical release from a Union Carbide facility in India. While the acquisition was made a decade after Union Carbide had settled the case, the name still had negative associations for many. "Today ...

GM seeks recovery from a brutal 2005

Wall Street is worried that GM's plan is insufficient, while the United Auto Workers union struggles to defend jobs and benefits in a tough, competitive environment. On the bright side, experts believe the economy is robust enough to absorb the jobs. While GM works to convey that good news is around ...

Biz360, LexisNexis team to offer metric

"The combination of our assets is important," said Elizabeth Rector, SVP of corporate and federal markets for LexisNexis. The two companies have had a joint sales relationship since last year. She added that the union on the product illustrates LexisNexis' commitment to text analytics as a strategic ...

Microsoft scores top spot on 2004 Delahaye ranking

The Walt Disney Co. tumbled to the fourth spot after being at the top of the listing for 2003. Despite bad press last year about workplace bias and union issues, Wal-Mart managed to rise from the seventh spot on the 2003 list to third on the 2004 list. KC Brown, SVP at Delahaye, said that even ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.