BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW
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Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
famous yellow top to red and the jars will be labelled with a Union Jack emblem, featuring a picture of a ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its
School Reports 2011: Ogilvy & Mather Advertising
05 Sep 2011 | by Staff
to make Ogilvy more nimble and digitally savvy. Jaimes Leggett joined from Grand Union and has ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
group Permira which led to 3,400 jobs being axed and accusations of asset-stripping. Unions ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
and ambitious, Mackenzie succeeded where others feared to tread in rebranding familiar insurance group Norwich Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand ...
EU in talks with F1 body over electric car championship
04 Apr 2011 | by Alex Brownsell
and the European Union's industry commissioner Antonio Tajani about how to raise interest in more energy ...
Andrew Walmsley on Digital: Mobile's game-changer
23 Mar 2011 | by Andrew Walmsley
concentrated in the US. Clients range from Diageo to Yosemite Farm Credit Union, and include brands ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
that the only way is up. With the Iberia deal closing soon, and the unions at bay, if unbowed, the brand could ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
