28 Sep 2007
| by Aarti Shah
of online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign called the Initiative for Competitive Online Marketplace (iCOMP), a forum at http ...
member organization. The site urges users to sign a petition opposing consolidation in the online ...
19 Sep 2007
| by Alexandra Bruell
advertisers retain some control over their brand online, the statement read. Ann Burkart, VP of corporate ...
. She feels that individuals online aren t recklessly pursuing punitive campaigns against companies ...
26 Jul 2007
| by Hamilton Nolan
of the plan. The company s online revenues were up 23% and accounted for more than 10% of total revenue ...
16 Jul 2007
| by Randi Schmelzer
joint partnership of tea wholesalers, importers, shops, and other allied businesses unified in the name ...
Council continues to target bloggers, Web publications, and online chat rooms with new messages meant ...
24 May 2007
and take this as a sign to fully embrace online and social media. For many companies and their interactive shops, placing ads online has been the institutional procedure since the onset of the Internet ...
to say that online advertising is sure to be huge in the next few years. Rather than being frightened ...
22 May 2007
| by Randi Schmelzer
include anything and everything, Rosenthal noted, from TV to print to online. Though VHI does events ...
21 May 2007
| by Michael Ferranti and Chris Rosica
efforts and integrate online and offline activities. Tying the two together leads to better visibility, measurement, and results. The first thing to realize is that traditional marketing can build online presence ...
engines consider these to be highly credible; therefore, such placements can bolster your online rankings ...
07 Feb 2007
| by Keith O'Brien
. If you were curious about the pulled ads he referenced, they could be viewed online. Rolling Rock, thy ...
available online. What Goes Online is a regular web column by PRWeek News Editor Keith O Brien ...
25 Sep 2006
| by Keith O'Brien
.com. Or AI , which attracted 3 million participants to online game The Beast , which involved a fictitious ...
20 Sep 2006
| by Tanya Lewis
. "It's a family-entertainment, as well as a home-shopping experience," Garfield says. "We were able to ...