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Microsoft campaign puts Burson on the defensive

of online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign called the Initiative for Competitive Online Marketplace (iCOMP), a forum at http ... member organization. The site urges users to sign a petition opposing consolidation in the online ...

Risk comes with social media's rewards

advertisers retain some control over their brand online, the statement read. Ann Burkart, VP of corporate ... . She feels that individuals online aren t recklessly pursuing punitive campaigns against companies ...

New York Times to cut operating costs

of the plan. The company s online revenues were up 23% and accounted for more than 10% of total revenue ...

Tea Council changes tactics to target youth

joint partnership of tea wholesalers, importers, shops, and other allied businesses unified in the name ... Council continues to target bloggers, Web publications, and online chat rooms with new messages meant ...

As the Internet grows, so do the possibilities for PR

and take this as a sign to fully embrace online and social media. For many companies and their interactive shops, placing ads online has been the institutional procedure since the onset of the Internet ... to say that online advertising is sure to be huge in the next few years. Rather than being frightened ...

VH1 taps Susan Blond for foundation

include anything and everything, Rosenthal noted, from TV to print to online. Though VHI does events ...

Time to merge online, offline efforts

efforts and integrate online and offline activities. Tying the two together leads to better visibility, measurement, and results. The first thing to realize is that traditional marketing can build online presence ... engines consider these to be highly credible; therefore, such placements can bolster your online rankings ...

What goes online

. If you were curious about the pulled ads he referenced, they could be viewed online. Rolling Rock, thy ... available online. What Goes Online is a regular web column by PRWeek News Editor Keith O Brien ...

Today's marketing vanguards willingly accept a challenge

.com. Or AI , which attracted 3 million participants to online game The Beast , which involved a fictitious ...

Centex creates memorable experience in model homes

. "It's a family-entertainment, as well as a home-shopping experience," Garfield says. "We were able to ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.