Edelman ups social impact in latest unit
20 Nov 2007 | by Irene Chang
behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...
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Charmin rolls out new product with free restrooms
06 Dec 2007 | by Irene Chang
, online, blogs, and traditional media outlets. Outreach has been targeted to local, national ...
Quality control
22 Oct 2007 | by Michael Bush
of GolinHarris, is an interactive online program intended to educate and arm McDonald s employees and owner ... efforts moving forward, and we felt if moms were out there speaking to their communities and online ...
Trendspotting keeps firms ahead of the pack
18 Oct 2007 | by Tonya Garcia
, and other areas. Maintaining relationships with online communities and bloggers is part of the network ...
Opinion-focused sites offer relevant marketing insight
15 Oct 2007 | by Aarti Shah
pros can keep track of important - but sometimes peripheral - online conversations that can be tricky to monitor. Its search engine organizes online discussions and ranks them based on relevance. It currently ... by tracking all conversations related to a particular subject online. Heddi Cundle, chief communicator ...
A new game for ESPN
15 Oct 2007 | by Michael Bush
, LaPlaca says. It s now the home for sports online, and that s how we re positioning it, says Amy ... and game updates on their mobile phones. Other online shows ESPN has launched this year include ...
'Times' promotes online brand
08 Oct 2007 | by Hamilton Nolan
and was not timed to coincide with last month s end of TimesSelect, the Times paid online content program, he said ... parts, thus increasing online ad revenue. The company, which assembled the new campaign in-house, is targeting its online promotion element at a collection of roughly 30 Web sites, including Google, major news ...
The rainbow connection
08 Oct 2007 | by Tanya Lewis
and external efforts. Videos are available online and were shown at a partner meeting. Those personal stories ...
Begin adds student perspective to Babson PR
08 Oct 2007 | by Tonya Garcia
, client operations, Babson College July 2003-June 2005 Manager of alumni online comms, Babson College ...
TCFV starts online effort to fight teen dating abuse
04 Oct 2007 | by Alexandra Bruell
on an online push aimed at raising awareness of teen dating abuse and engaging parents and teens...your story, anything they want to express themselves with, said April Dinwoodie, director of online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
