Scranton hosts 'The Office' Convention
16 Oct 2007 | by Randi Schmelzer
hotels, restaurants, and shopping spots to assist in the weekend s events, said Sara Hailstone, executive ...
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Restaurants spur PR with a round of sampling
28 May 2008 | by Kimberly Maul
DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches...included advertising, media relations, and direct consumer engagement both online, and offline through ...
UNMC enlists WE for its Stand Up, Speak Out push
11 Oct 2007 | by Tonya Garcia
WE is taking the effort both online and off. Besides driving participation, the firm is engaging social activists globally, nationally, and locally through social media like Facebook in Sweden and Twitter in Japan. The firm said it s trying to drive digital chatter and has already seen a 30% rise ...
TCFV starts online effort to fight teen dating abuse
04 Oct 2007 | by Alexandra Bruell
on an online push aimed at raising awareness of teen dating abuse and engaging parents and teens...your story, anything they want to express themselves with, said April Dinwoodie, director of online ...
Interview: Jeff Miller
24 Sep 2007 | by Hamilton Nolan
and online and writing something for print, other than what the assignment is. My assignment everyday ...
Secret's dance contest moves women to display confidence
30 Aug 2007 | by Randi Schmelzer
t make it in person can still interact with the brand by submitting an online video of their Secret Hot ... , the number of women who physically come to the casting calls or submit online entries, and Web site traffic ...
Maxell touts performance to younger target via X Games
02 Aug 2007 | by Irene Chang
, online, and TV advertising; sweepstakes; on-site booth giveaways Launch: August 2 Budget ...
Elations selects Publicis to tout drink's health benefits
02 Aug 2007 | by Marc Longpre
will also launch online and offline word-of-mouth efforts following the events. An online sweepstakes ...
Pledges drive CD promotion
24 Jul 2007 | by Tanya Lewis
video for Fall In/Wounded Soldier, which spread online. Life Transformed, which works ...
Web video initiatives, creating effective Hispanic PSAs, more
17 Jul 2007 | by Irene Chang
, she says, will allow your end viewers to help distribute your video to all of their online outlets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
