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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ... people s interactions with outdoor: which types of people search online, search via their mobiles ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

2011 to include advertisers claims online. Chris Smith, chairman of the ASA, said: "The online ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

, as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games. The combination ... will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... will be looking to spend, like the shopping malls themselves. For many marketers this platform often provides ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

. The purchasing process The research also found that smartphone owners use their devices for shopping less ... other groups. Sixty nine percent of tablet owners had shopped via their device in the last 30 days, with more than a fifth of tablet users claiming to shop less in bricks and mortar stores since purchasing ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer ... . With the right distribution strategy, Volkswagen could have a huge online hit on its hands. Ones to watch ...

DMGT'S national and regional titles axe nearly 600 jobs

24 May 2012 | by John Reynolds

that Mail Online the market-leading national newspaper website continues to perform strongly. According to the ABC, Mail Online attracted 91,128,015 unique browsers in February. It has previouisly ...

Brand barometer: Network Rail viral campaign reviewed

18 May 2012

Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

RAJAR Q1 2012: Reactions from the station owners

17 May 2012 | by Maisie McCabe

, with 10% of Absolute Radio's listening now online. This is a real example of the internet increasingly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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