AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
". In addition there will be press, taxi and online advertising, which will feature the tweets with the "blog ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for a place on the roster. Mother, the incumbent on the 4m Diet Coke account in the UK, will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca ...
Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
marketing online and providing an opportunity for a company to test an online creative advertising campaign ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
ads will be supported by activity across other media, including press and online John O ...
Media Lifeline: Mail Online
30 Apr 2010
The site does not subscribe to the theory that the future of online news is destined to lie behind.... But that began to change in 2007 when it restructured its online properties under Andy Hart, the managing ... , following a period of research and development, the company relaunches its flagship national online brand as Mail Online. Heavy on celebrity news and pictures, it makes no secret of its aim to become the UK ...
Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
Online hasn't strangled the music titles NME and Kerrang!. On the contrary, their publishers say...movies content and we'll soon be introducing more explicit links between our print and online content ...
Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
All the hoopla surrounding the rise of online ad revenues has been accompanied by the caveat...The great hope being, among those with a vested interest in online display advertising ... all, online video looks just like TV, which must reassure brand and media people at big FMCGs. Most FMCG companies are now spending on online display so reports this week that Reckitt Benckiser ...
Media Perspective: Facebook is likely to be more popular with a 'like' button
30 Apr 2010 | by Russell Davies, russell@russelldavies.com
people comment on the online version. And though I do get the odd nice e-mail, they're normally about
The Work: Private View
30 Apr 2010
. The people at MasterCard (6) have gone mad. One customer, Neville, has bought his shopping with his ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
