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Nationwide's database supplier CDMS restructures under Transactis banner

data from the 160 home-shopping and online brands that make up its membership. CDMS handles 1.5% of all ... and Customs, Damart and Shop Direct Group. Normal 0 0 1 12 69 1 1 84 11.773 0 ...

Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

-year olds about RNLI's values, Proximity targeted 12 influential online vloggers with bespoked direct ... amongst youth into one of the most talked-about online. Lord Puttnam, chairman of this year's DMA Awards ...

ANALYSIS - Airlines realise value of loyalty

they will fly with, a year-on-year rise of 1%. As well as earning WorldPoints on their airport shopping ... for WorldPoints airport shopping vouchers. BAA already has smaller partner-ships in place with bmi and Virgin ...

Rapp scoops Marketing's 'direct agency of the year' accolade

and SFW were judged to be best of the rest'. VCCP, the shop that propelled Comparethemarket.com from ...

CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

camp. Currently, I am bombarded by Sky's HD package offer. Banners. Shopping centre stands. Ads ...

CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV

know that online advertising spend has now overtaken television. Then take a look at the viewing ...

CRITIQUE - Why you should ask Santa for Steve Harrison's book on creativity

style. Try this: "Indeed, if you watch TV, read magazines, go online, listen to the radio or open your ...

AGENCY FOCUS: Digital creative directors, part 2

creative directors. I started of learning HTML and Javascript from online "Web Monkey" tutorials in 2000 ... on a project, sometimes I will. Our creative studio is mixed: we have online and offline creatives ... on both online and offline briefs. For example, I recently worked on an experiential pitch, which we went ...

CRM and door drops form part of latest 2012 Olympics brief

for sportswear and T-shirts. An online shop will open next year. The ODA has 7,500 people working ... and online advertising, media buying, door-drops and posters, CRM and PR. Door-drops will be distributed in the most affected areas, posters will be placed at Tube stations, while TV ads and online updates will keep ...

LIVE - The Battle of Big Thinking blog - full report

it online. Some debate about that campaign. Good idea? Engage individuals in social media, don't use them ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.