ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight
06 Oct 2003 | by Sherri Deatherage Green
, an online "virtual race," and an initiative to educate and recruit young women. And Nancy Brinker, who just ...
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CAMPAIGNS: ALA uses PSAs to add familiar face to online program
13 Oct 2003 | by Alvin Hattal
The ALA decided to humanize the problem. Although a nationwide program online had been successful for some ... to the ALA's national office, statistics for its Freedom From Smoking online program in January show 5 ... ." In addition, Zepeda's spot was produced in Spanish to promote that version of the online program when ...
OP-ED: Facing SARS threat: a firm's firsthand account
21 Jul 2003 | by Lynn Furrow
. The emphasis moved to feature stories rather than news. Interviews were often conducted online. With no way ... government to put a positive spin on the story. Supposedly, online purchases spiked during the SARS epidemic ...
Healthy Choice starts push to cultivate public nutrition
07 Apr 2003 | by John N. Frank
More than 1,000 press kits have been distributed to media outlets across the country discussing the new campaign, dubbed Supermarket Shopping Solutions. Information is being sent to 2,500 dietitians ... offering consumers shopping tips for finding nutritious foods is being sent to dietitians, and is also ...
Health-education company brings in Copithorne as CMO
17 Feb 2003 | by ANDREW GORDON
Outside the Classroom as CMO. The three-year-old company provides online health-education programs
NEWS IN BRIEF: Dirksen Lehman joins Clark & Weinstock
13 Jan 2003
for legislative affairs, has joined Omnicom lobbying shop Clark Weinstock as a director. He will focus
Edelman joins forces with Viacom on HIV AIDS education initiative
13 Jan 2003 | by ANITA CHABRIA
, print and online content, storylines on network and cable programs, and outdoor advertising. Edelman ...
Web effort against childhood obesity draws ire of food industry
30 Sep 2002 | by JOHN N. FRANK
WASHINGTON: The Center for Science in the Public Interest (CSPI) has gone online to campaign
GA awards cancer awareness job to Atlanta shop FME
24 Jun 2002 | by KIMBERLY KRAUTTER
ATLANTA: Fletcher Martin Ewing (FME) has won the hotly contested $3 million Georgia Cancer Awareness and Education assignment from the State Department of Human Resources. The win transforms FME into a top-10 player in Atlanta.
Treatment center taps Formula PR for national publicity initiative
27 May 2002 | by SARA CALABRO
online. As a result, the agency has created an e-newsletter and an online media center. Particular ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
