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Business Wire launches LatinoWire

, an online wire service providing Business Wire content in Spanish and English....Online , a report published by the Pew Hispanic Center in March 2007, "78% of Latinos who are English ...

Florida puts family face on adoption campaign

This month, the campaign, which debuted in May, added TV and radio spots encouraging families to adopt teenagers, sibling groups, and kids with disabilities. The spots were simultaneously posted online ... Mother's and Father's Day. Online components include a presence on Facebook and MySpace , in addition ...

Digital Rodeo hires PR team to increase mainstream media presence

online chat with fans. Digital Rodeo's target audience is the 18- to 35-year-old country music fan ...

Progressive picks Allison & Partners as AOR

, they are really going to be shopping for the best price," said Scott Allison, CEO of Allison. "That's where ...

Entertainment industry unites in cancer telethon

, "This is where the end of cancer begins," includes several elements, including online outreach, PSAs ...

GM partners with Planet Green

vehicles." The partnership will involve multiple vehicle and program integrations, as well as an online ...

CAMPAIGN: Teens speak up with Ad Council

. Online and social media tactics, which included a YouTube video contest for teens, helped reach out ...

Soury Communications behind effort to free Tankleff

The New York-based firm, led by president Lonnie Soury, has been assisting Tankleff with media outreach, advocacy work, and online communications since 2003. Soury first became involved in a case when a private investigator working on Tankleff s behalf-who was a childhood friend of Soury-asked him to use his ...

Opinion-focused sites offer relevant marketing insight

pros can keep track of important - but sometimes peripheral - online conversations that can be tricky to monitor. Its search engine organizes online discussions and ranks them based on relevance. It currently ... by tracking all conversations related to a particular subject online. Heddi Cundle, chief communicator ...

UNMC enlists WE for its Stand Up, Speak Out push

WE is taking the effort both online and off. Besides driving participation, the firm is engaging social activists globally, nationally, and locally through social media like Facebook in Sweden and Twitter in Japan. The firm said it s trying to drive digital chatter and has already seen a 30% rise ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.