Comcast apologizes for porn snafu
03 Feb 2009 | by Kimberly Maul
internally, including its online and telephone channels, and is responding to both national and Arizona ...
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Mattel hopes Barbie's 50th resonates with three generations
05 Feb 2009 | by Alexandra Bruell
The PR team aims to reach three generations of consumers and ultimately impact sales via partnerships, events, and online communications. Although the anniversary takes place March 9, the campaign ... relations, to everything from touching online to in-store to... partnering with the right brands, she said ...
AT&T partners with Lil' Wayne for social media outreach
30 Jan 2009 | by Kimberly Maul
consumer publications, as well as online publications and bloggers. ...
Strike.tv shows a new side to TV writers
05 Nov 2008 | by Kimberly Maul
.tv now shows a different side to the writers and allows viewers to connect with them online. Also hot online: Sturdy Wings, the mentoring organization from the upcoming movie Role Models , has ... an online adventure game , which mirrors the themes of the show. ...
'Lookbook' puts fashion PR front and center
31 Oct 2008 | by Alexander Bruell
LOS ANGELES: A free online directory of updated contact information for fashion publicists
Bahamas International Film Festival builds buzz via industry outreach
29 Oct 2008 | by Kimberly Maul
to appear. BIFF also has a presence online via its Web site ( http ...
NBC uses Hulu to debut shows, build buzz
11 Sep 2008 | by Kimverly Maul
on broadcast TV. This tactic has built some buzz online, with bloggers spreading the word and fans ... online: HBO launched a Viking Quest game Web site based on the fictional movie starring ... site encourages fans to go online and submit their telephone numbers for an interactive experience ...
Scholastic celebrates Harry Potter's 10th with read-a-thon
09 Sep 2008 | by Kimberly Maul
campaign. "All of these fans who were dismayed at the delay of the movie, were suddenly online ...
MGM launches 'Pinkitude' breast cancer awareness campaign
20 Aug 2008 | by Kimberley Maul
of online Pink Panther avatars, and a Pinkitude Web site. "It's a very satisfying thing for a studio ...
Media get the Woodstock treatment at new museum
02 Jun 2008 | by Kimberly Maul
of Goodman. This media day is part of a first wave of PR, which reaches out to online, traditional, local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
