Edelman ups social impact in latest unit
20 Nov 2007 | by Irene Chang
behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...
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Nonprofits team up to help public reduce its gas usage
16 May 2008 | by Ted McKenna
-saving tip sheets given to state DMVs, auto dealers, vehicle repair shops, and other affiliates. Sixteen ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
. [Reporters] can t get a sense of [its size] if we re talking on the phone or meeting at a coffee shop ... , and could help move favorable legislation forward by sparking public discussion. Energyville, an online ...
Coleman push goes to extremes
22 Oct 2007 | by Craig McGuire
,000 schoolchildren followed online. A departure ceremony in Haugen s schoolyard, where a climbing wall was erected ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
consumers and 143 marketing pros) completed the survey online between August 27 and September 17, 2007 ...
Holiday campaign touts iVillage's green message
10 Oct 2007 | by Randi Schmelzer
LOS ANGELES:Online media company iVillage.com will be promoting its commitment to green living
Interview: Kenneth Weiss
01 Oct 2007 | by Aarti Shah
shopping centers with nothing but LED lights. That s a big difference than using incandescent bulbs. I don ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
t that interested before. Universal also promised to credit every person who made an online donation on the Evan ... : Have characters... Come back from shopping carrying canvas grocery bags Drive hybrids or alternative ...
Eco-friendly features give annual reports added appeal
01 Oct 2007 | by Tonya Garcia
report. Online reports are offering further enhancements, like video, that can help a company s annual ... the future for online reports is going to be rapid. Key points: Design elements can further a company ... showing that your annual report is eco-friendly Online reports can complement print versions ...
Schake helps Live Earth occupy center stage
01 Oct 2007 | by Randi Schmelzer
in on TV and online. It s very difficult to have a global event in this day and age, when everyone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
