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Western Union says 'yes' to positive global effort

online outreach through Facebook, where users can vote on their favorite story; Twitter; YouTube ... Foundation and payments business, serves as the agency for the campaign, while Profero is its online AOR ...

Online investment still lacks measurement, surveys find

LONDON: While investments in online marketing continue to grow, only 47% of marketers are using...about their brands online. According to CMO Council executive director, Donovan Neale-May, PR must get more embedded in the online world to track social media activity. The biggest challenge for PR ...

ClearPoint provides financial counsel with social network

debt online. McClary pointed out that the biggest challenge facing the campaign is raising awareness ...

Online brokerage firm spurns 'baby talk' in new effort

NEW YORK: Investools, the educational division of online brokerage firm Thinkorswim, launched...able to invest with its online program. Investools, instead highlights a baby incapable of investing ...

ING promotes holiday saving

ING Direct, an online banking organization, initially launched the We, the Savers campaign in October. The relaunch aims to add to its viral nature, sharing its money-saving theme and driving customers to bank with the organization. It was a deliberate decision to launch around Black Friday ...

Association of Risk Professionals hires first AOR

for the group's accreditation program, online initiatives, events, and outreach to the group's members, which ...

Havas reports 1.5% Q3 organic growth

that it is reorganizing and consolidating its groups in the UK, including PR shop, Cake , under one umbrella of Havas ...

Solvent financial entities boost comms amid panic

. Schwab and T. Rowe Price also took out ads in national papers intended to complement online information ... . The company is also continuing its ongoing marketing campaign that includes online and TV ads. However ...

GM aims to address 'myths' with 'facts and fiction' site

reached out to traditional and online media to promote the site. Wilkinson acts as the primary writer ...

IMF awards contract to H&K, expects to sign second agency soon

and the public using various means, including increasingly in blogs and other online venues, according to its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.