06 Feb 2009
| by Kimberly Maul
online outreach through Facebook, where users can vote on their favorite story; Twitter; YouTube ...
Foundation and payments business, serves as the agency for the campaign, while Profero is its online AOR ...
28 Jan 2009
| by Tonya Garcia
LONDON: While investments in online marketing continue to grow, only 47% of marketers are using...about their brands online. According to CMO Council executive director, Donovan Neale-May, PR must get more embedded in the online world to track social media activity. The biggest challenge for PR ...
21 Jan 2009
| by Aarti Shah
debt online. McClary pointed out that the biggest challenge facing the campaign is raising awareness ...
15 Dec 2008
| by Tonya Garcia
NEW YORK: Investools, the educational division of online brokerage firm Thinkorswim, launched...able to invest with its online program. Investools, instead highlights a baby incapable of investing ...
11 Dec 2008
| by Tonya Garcia
ING Direct, an online banking organization, initially launched the We, the Savers campaign in October. The relaunch aims to add to its viral nature, sharing its money-saving theme and driving customers to bank with the organization. It was a deliberate decision to launch around Black Friday ...
18 Nov 2008
| by Tonya Garcia
for the group's accreditation program, online initiatives, events, and outreach to the group's members, which ...
17 Nov 2008
| by Rose Gordon
that it is reorganizing and consolidating its groups in the UK, including PR shop, Cake , under one umbrella of Havas ...
29 Sep 2008
| by Tonia Garcia, Ted McKenna
. Schwab and T. Rowe Price also took out ads in national papers intended to complement online information ...
. The company is also continuing its ongoing marketing campaign that includes online and TV ads. However ...
15 Sep 2008
| by Ted McKenna
reached out to traditional and online media to promote the site. Wilkinson acts as the primary writer ...
20 Aug 2008
| by Ted McKenna
and the public using various means, including increasingly in blogs and other online venues, according to its ...