Starbucks products target consumers' evolving tastes
20 Feb 2009 | by Nicole Zerillo
to key beat reporters in the media, including at USA Today , as well as online outlets, to present ...
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McDonald's adding variety of voices on staff comms site
20 Apr 2009 | by Nicole Zerillo
that arise at restaurants. Online forums, which were requested via employee feedback, are projected to launch ...
CDC prepares comms as salmonella investigation continues
12 Jan 2009 | by Jaimy Lee
Just under 400 people in 42 states have been infected with salmonella Typhimurium since September 3, 2008, according to the CDC. The federal agency began speaking with media after a story in USA Today unexpectedly broke the news online on January 7, said Dave Daigle, deputy for media ...
Garden Fresh hires FH for national push
08 Jan 2009 | by Nicole Zerillo
on-line consumers. Della Sweetman, SVP, partner, and GM at Fleishman, said critical online targets ...
Dr Pepper faces legal battle for Guns N' Roses campaign
10 Dec 2008 | by Jaimy Lee
and the story was eventually picked up by print, radio, online, broadcast, and cable news outlets. It also ...
Companies create efforts to capitalize on election
10 Nov 2008 | by Nicole Zerillo
, such as Tropicana and Baskin-Robbins have created online efforts tapping into consumer enthusiasm for the candidates ... provided in-store and online polling sites to gauge which presidential candidate would be elected ...
Pepsi Bottling mixes first CSR report in messaging
10 Oct 2008 | by Nicole Zerillo
online October 6 in keeping with the environmental theme of creating less waste. In conjunction ...
Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
, and online outlets. ...
Coke relaunches energy drink with hip-hop flair
06 Oct 2008 | by Kimberly Maul
, and Los Angeles. Media relations efforts will target African-American, entertainment, and online outlets ...
Restaurants spur PR with a round of sampling
28 May 2008 | by Kimberly Maul
DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches...included advertising, media relations, and direct consumer engagement both online, and offline through ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
